Why You Can’t Afford a Home in 2025 (The ACTUAL Truth)

Why Millions of Americans can't afford a home in 2025.
In this video, Marko from WhiteBoard Finance breaks down why the income needed to afford a typical U.S. home has increased by +79% in just five years — and what that means for your future.

✅ The truth about rising home prices
✅ Why income growth hasn’t kept up
✅ How mortgage rates and supply shortages broke affordability
✅ The economic ripple effects (mobility, families, and spending)
✅ What smart buyers and investors can do about it

The average U.S. household now needs over $92K/year to buy a median-priced home — up from just $51K in 2020. Meanwhile, wages are up only 25%, and inflation has grown 23%. The math doesn’t add up.

This isn’t just a personal finance problem — it’s a national crisis.

Whether you’re a first-time buyer, investor, or just trying to make sense of today’s real estate market, this video will give you the financial clarity you need.

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ABOUT ME 👇

My mission is to provide my viewers with actionable content that enables them to create financial wealth. My videos are a reflection of my real-world experience as a real estate investor, stock market investor, finance major, and entrepreneur.

This channel allows me to share my passion for personal finance, stock market investing, real estate investing, and entrepreneurship. I produce content that I would want to watch, and because of that, I give 100% effort in every video that I make. I also believe in complete transparency and open communication with my audience.

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DISCLAIMER: I am not a financial adviser. These videos are for educational purposes only. Investing of any kind involves risk. While it is possible to minimize risk, your investments are solely your responsibility. It is imperative that you conduct your own research. I am merely sharing my opinion with no guarantee of gains or losses on investments.

AFFILIATE DISCLOSURE: Some of the links on this channel are affiliate links, meaning, at NO additional cost to you, I may earn a commission if you click through and make a purchase and/or subscribe. However, this does not impact my opinion.

Joe Lilli
 

  • @WhiteBoardFinance says:

    MY FAVORITE TOOLS & RESOURCES
    🤝 Join My Private Community: https://lp.whiteboardfinance.com/
    🏠 Get My Home Affordability Spreadsheet: https://buymeacoffee.com/whiteboardfinance/e/374674
    ₿ $5 FREE Bitcoin (River): https://river.com/whiteboardfinance
    🔒 Ledger – Store Your Bitcoin The Right Way: https://whiteboardfinance.com/go/ledger

    MY OTHER SOCIALS:
    🐦 X – https://twitter.com/whiteboardfin
    📸 Instagram – https://instagram.com/whiteboardfinance

  • @adila2153 says:

    Been following Marko for years. Appreciate you for changing my life and covering various topics

  • @BatmanBoss says:

    Thanks Marco

  • @STOCKmarket-fo1fh says:

    Not all the states. Cannot predict the market.

  • @victorbaird8220 says:

    I hope you have a fun and relaxing week 😊😁😁😊😁👍🤗😁😊😍🙂😀😃😀

  • @antonionutrition says:

    Marco = the GOAT

  • @dapras says:

    Ouch and that is only to afford less than a $400K home……for a $92K salary. Not penciling in the increase of Escrow We hurting here in my state. Might as well forget a single family home

  • @foundedbeyond says:

    I was having a conversation with my dad who is gen x and im gen z. I was telling him its practically impossible for gen z to get a house now these days. Even just a tiny starter home.

    He said its always been hard and he thinks we just need to work harder and be smart about our spending.

    I said ok dad. Thats definitely helping my case for getting a house. Gen z is the basement dwelling generation. Different from what blessings our parents could experience. In a good and a bad way, we are reverting back to family units that live together a single home. The era of blessing and abundance has come to an end in america. Welcome to the struggle era. The dream is gone, and now we are suffering because of evil economic policy from the fiat ponzi devils.

    • @WhiteBoardFinance says:

      Tell your dad to look at the Home Price to Median Household Income Ratio. We’re at the highest point in history at 7.3x

    • @ThatGuyAlon says:

      I’m Gen Z (23) as well. I agree. We just have to play the hand we were dealt

  • @BB-tw1ry says:

    Thanks bro its tough out here for a FHB

  • @benny871 says:

    Marco = Polo

  • @GregorF-HansS3772 says:

    We need to go back to 20% cash down payment and prices will tumble.
    None of this creative financing.

  • @punisher6659 says:

    Thanks for your videos.

  • @HTCM8FLY says:

    I’m going to “gently” wait for the next video…..🤣🤣🤣🤣

  • @okthennone says:

    So, we are screwed! Looking fresh, Marko!

  • @nickylantigua303 says:

    Love the recent uploads Marko. Keep at it.

  • @JJSnuka1 says:

    Had me til the end and had to smash the like button harder after the singing!

  • @1223baddad says:

    Thanks, Marko. We all appreciate how you break it down. Sharing this and the latest George Gammon video with my sons. He illustrated the huge financial burden regulations put on housing costs. Keep up the great work!

  • @FunnyProductions24 says:

    I’ve been blessed to live at home since graduating and have been saving money for over 3 years. Even with that head start it is still challenging to find an afford starter home. We are 100% turning into a nation of permarenters. Hard to get ahead

  • @AntonioLua12 says:

    Can’t wait for the next gold sponsorship 😂

  • @bigdaddy3887 says:

    As I commented on the “short” version of this video…. I’ve noticed more and more neighbors are building additional units on their property and basically getting rid of their backyards. After talking to a few they average about $400k for these additions. I guess it makes more sense since it’s a good rental investment. Btw that’s Southern California I’m sure it’s different everywhere but since Cali is one of the most overpriced areas I guess you get an idea.

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