How Stanley Cups Predicted Our Black Mirror Economy

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In this month's video essay, Chelsea dives into an unlikely arbiter of American hyperconsumption: the Stanley water tumbler.

Special thanks to Amanda Mull:

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00:00 Intro
04:05 Ad break
13:55 Our era of faux abundance
19:06 Cultural capital and hyper-visibility
32:47 Overconsumption & drop-shipping core
39:35 I’ve never been more hydrated
46:25 Individualism in a time of homogeneity

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Joe Lilli
 

  • @kiwiluv9188 says:

    At first glance I thought this was about hockey.

  • @TheMntnG says:

    it really works without buying new stuff! life is much better

  • @jeffreyhaines says:

    I felt like this was handbags in the Noughties!

    Although, keeping up with the Joneses via beverage container has been a big one for the last few decades … Nalgenes, metal screwtop water bottles, bottles that look like a Starbucks cup, Yetis, Stanleys, now those new metal tumblers

  • @thefinancialdiet says:

    Don’t want to wait to watch? Join the Society at the $4.99 or higher tiers to get instant access to our ad-free director’s cut! https://www.youtube.com/watch?v=lVUWVXb8lVc

  • @PokhrajRoy. says:

    A story dear to everyone’s FYP

  • @metroidsuperfan17 says:

    Amanda Mull is great, she was one of the earliest writers drawing attention to instalment payment services for online storefronts like Klarna

    • @Toni_Snark says:

      It’s a bit difficult to listen to her with all the uptalk and the “likes.” Maybe she’s a better writer than speaker.

  • @mandy-deer says:

    A major issue today is the assumption that most American Christian churches, especially groups like Mormonism, actually align with the foundational definition of what it means to be a Christian. At its core, being a Christian means following the teachings and example of Jesus Christ. But when you look closely, especially at the rise of Mormon influencers, there is a clear contradiction between the values they promote and the beliefs they claim to uphold. In America it’s incredibly common to claim the label of “Christian” while living in a way that has nothing to do with loving your neighbor or giving to the poor. I often struggle to explain to people that just because someone says “I’m a Christian,” doesn’t mean they actually are. It’s kind of like when someone calls themselves a “wellness expert” on Instagram, but they just drink green juice and post selfies. Don’t even get me started on capitalism and mega churches lol

  • @TheIrishAlchemist205 says:

    A big part missing from the conversation, I think, is how much of these things are ACTUALLY popular vs. how much is just paid influencers trying to get views. Not even necessarily stealth marketing by a company, but just from the platforms ton their own.

  • @sparklemonster210 says:

    *takes sip from Stanley cup* I am ready to be humbled again

  • @jadegrniz says:

    Listening to this as I drink out of my knockoff Walmart Stanley

  • @Smaestr says:

    Frankly, the whole “buy green, live green” thing has always seemed like a complete scam, especially in the way most people do it: how is buying 100s of polyester reusable bags, getting them every couple of months, supposed to offset plastic bags in anyway? They are just bigger, denser plastic bags!!!

    • @cruisingwithsam says:

      Don’t you just stuff plastic bags both “single use” (that I reuse to death anyway) and thicker ones in the cupboard under the sink and reuse them ad nauseum?

      I can’t remember the last time I purchased a plastic bag of any kind.

    • @Smaestr says:

      ​@@cruisingwithsam Oh yeah: my parents always bought them nonstop as a kid, so I have literally never used a plastic bag since living on my own (~6 years now) and I can count on two hands the number of times I have used a paper bag in the same time

  • @x--. says:

    A culture desperate for meaning, finding it where it can…. don’t think I’ve ever felt more empathy for them. I do want a house and great friendships but my economic situation (aka being broke) makes it real hard to obtain those things.

  • @VolcanoEarth says:

    When the whole Stanley cup phenom broke, I had the wicked inspiration to start uploading influencer-esque videos about the different Stanley (not the same company) utility knives in my collection. I figured if I played my cards right I could start street-peddling utility knives to my coworkers to finance my avocado and Pokeball habits.

  • @Mysticbladegod says:

    I’m so glad that I quit social media. I have no plans to go back. Just another form of mindless consumption in a horrid economic system.

  • @erinkat93 says:

    I have two Stanleys because my wife bought me one for Christmas…after I had bought one myself because I wasn’t ever going to ask her for one, otherwise I would only own one! I keep one in my office and covered it in therapy-related stickers (I’m a therapist) and keep one at home and even that feels indulgent. My teenage clients roasted me for weeeeeks when they saw me drinking out of one lmao

  • @VegaTravelAndCulture says:

    Great video! The marketing uses psychology and sociology to push its sales or agenda. It’s up to the consumer to get educated. Back in the days, the adults/parents were the consumers and now the children are the consumer since they dictate what to purchase.

  • @bubbles.stu26 says:

    Thanks for keeping me current. 😂

  • @PetterHughes says:

    Misleading title…I thought it was the NHL Stanley Cup

  • @dinapawlow1622 says:

    Awesome posting, thoughtful, informative, timely.❤

  • @selunescorpio says:

    13:55 A lot of times when you see someone who looks like they have it all, they don’t, which explains the high credit card debt a lot of people have. Don’t fall for appearances, because looks can be deceiving, & people/the system are looking to swindle you.

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